Roku just filed a patent that would allow their line of televisions to display ads when the scene is idle or paused. Roku's patent specifically references third-party devices that are connected to its TVs via HDMI, which includes game consoles and streaming devices such as a Google Chromecast, Apple TV, or an Amazon Fire Stick-like device.
This patent was first spotted by Lowpass from writer Janko Roettgers. The patent...