Studios Reportedly Pay Up to $550,000 per Trailer During Summer Game Fest

That price nets you just two and a half minutes of airtime.

Airing a new game trailer during the Summer Game Fest seems to be a very lucrative business deal for showrunner Geoff Keighley. According to interviews conducted with public relations companies and anonymous insiders, a single two and a half minute slot will cost a studio $550,000.



Pricing information comes from "multiple marketing professionals" as part of a larger piece from Esquir...

Plus it's almost time for a new Steam Next Fest.

Valve kicked off Steam's Summer Showcase of Summer Showcases today. As you can tell by the descriptive title, this will be a page where you can see information on all of the event coming up in the next week.

The landing page includes details on things like the Summer Game Fest, PC Gaming Show, Latin American Games Showcase, Women-Led Games, Wholesome Direct, Xbox Games Showcase, and even a new Steam Next Fest (which begins...

This update is being billed as a "major content overhaul."

Focus Entertainment and Deck13 Interactive just announced the Reign of Sand content update for Atlas Fallen. On August 6, this free update for the action-RPG will offer new content for both solo and co-op play.

The free Reign of Sand update also "overhauls a number of gameplay mechanics and core game features." These changes are in addition to the added content, improvements to pacing, and...

Square Enix continues to make more games multi-platform.

Last night, Square Enix quietly released Octopath Traveler on PlayStation 4 and PlayStation 5. They also released Octopath Traveler 2 on Xbox One and Xbox Series X|S. On top of those individual releases, both games are also now available to play through Game Pass on both PC and Xbox.

Today's release is accompanied by a free update for Octopath Traveler 2 on all platforms where the game is and was already available....

A big reveal is coming next week.

Just yesterday, a couple of insiders said that Dragon Age: Dreadwolf had a new name and that new name would presumably be revealed during the Xbox Games Showcase on Sunday.

Today, BioWare just up and told the world the new name for Dreadwolf. That new name for Dragon Age 4 is Dragon Age: The Veilguard.

The new name announcement comes with word that BioWare will treat everyone to the first official gameplay reveal on Tuesday,...

The new name for Dragon Age 4 could be revealed during the Xbox Showcase.

Industry insider and Giant Bomb member Jeff Grubb, made a somewhat cryptic statement earlier today during the Kinda Funny Gamescast. At one point during the show, Grubb says that Dragon Age: Dreadwolf will not be at the Xbox Games Showcase but that Dragon Age will be.

Specifically, Grubb said that "Dragon Age: Dreadwolf won't be at the Microsoft show. Dragon Age, though, will be." Fans...

Server issues hindered players for nearly the entire launch day.

Bungie was rather busy yesterday trying to get their servers under control for the launch of Destiny 2: The Final Shape expansion. What should have been a highlight for players that have been with the franchise for a decade, instead ended up being a frustrating experience full of technical woes.

Bungie rolled out various server-side fixes throughout the day, though very little seemed to actually work until...

May have been held back to release alongside Season 2 of the TV show.

A new report from reliable leaker billbil-kun says that the PC version of The Last of Us Part 2 is coming. Not only will the sequel be released on PC but development on this port was apparently completely since "at least November 2023."

Their report says that The Last of Us Part 2 was in development for PC since at least 2021. Development on the game allegedly wrapped up in November 2023...

There will be 10 paid positions offered to applicants.

The store chain known for their furniture with funny names and their meatballs, IKEA, will soon put real people to work for real money inside of a virtual world. IKEA plans to hire about 10 people to work in "IKEA's virtual universe" inside of Roblox.

The Co-Worker Game, as IKEA calls it, will let you experience what it's like to work at IKEA, just virtually. There will be only a limited number of paid...

Spears, player homes, and more coming this August.

NCSoft and ArenaNet just announced a new expansion for Guild Wars 2. Due to arrive on August 20th, Guild Wars 2: Janthir Wilds will bring with it a fresh year of new story content and additional content updates.

Players of the MMO will travel to the Isles of Janthir, a location "carefully guarded by the wizards of the Astral Ward." Players will "explore, fight, and learn more about the mysteries of Tyria's...

The final chapter that started with Destiny 1 begins today.

Technically Destiny 2: The Final Shape is now available. As for whether or not you can actually log in and play at this specific moment in time is a bit more iffy.

Bungie just released the beginning of the end. With today's release of The Final Shape expansion, the final chapter of Destiny 2's "Light & Darkness Saga" is here. This is the overarching story of Destiny that began back in the first...

The six-episode series comes to Prime Video starting October 25.

I am trying my best to maintain my composure while writing this but DAMN if I'm not extremely excited at the news that Amazon's Prime Video will release Like a Dragon: Yakuza starting this October. This is a live-action adaptation of Sega's Like a Dragon/Yakuza franchise.

This "crime-suspense-action series" is directed by Masaharu Take and Kengo Takimoto. It will star Ryoma Takeuchi as Kazuma...

Another 30 hours of main quest content await you.

The Elder Scrolls Online: Gold Road is now available on PC and Mac. This new chapter offers "30 hours of main quest content" all set in the new area of West Weald. There is a new Scribing system to learn, new stories outside of the main quest, and a new Daedric Prince.

The new Scribing system will let players craft and customize their abilities to better fit their playstyles. The new area, West Weald, borders...

Flat screen or VR, the choice is yours.

Cyan Worlds announced that their Riven remake will be released on Windows, Macs, and virtual reality devices on June 25. The release will be through Steam, GOG, Mac App Store, and the Meta Quest storefront for a price of $34.99 (not including special launch discounts).

Riven is a "from-the-ground-up and expanded remake of the 1997" title, Riven: The Sequel to Myst. This release includes updated visuals, enhanced gameplay...

Most of the headset's enhanced features won't work on PC.

Sony revealed just how PlayStation VR2 owners will get to use their fancy hardware on PC today. The company's official method for using a PS VR2 headset on PC will require a $59.99 PlayStation VR2 PC adapter. This adapter will be sold at select retailers and directly from PlayStation.

The PlayStation VR2 PC adapter is expected to start rolling out on August 7th. In addition to this $60 adapter, you will also need...