Media Outlets Angry Over Post-Release Embargo for Assassin's Creed Unity

Collapse
X
Collapse
  •  

  • Media Outlets Angry Over Post-Release Embargo for Assassin's Creed Unity

    A few different website have voiced their concern over a growing trend in publishers issuing embargo dates and times that are after the game being reviewed is already released. The latest offender is Assassin's Creed Unity which had an embargo time of noon (EST), a solid 12 hours after the game was released in North America.

    Some of the sites bringing attention to this issue are Polygon, Giant Bomb, and Kotaku to name a few.

    Kotaku is going the extra mile with their disapproval of this practice and have revealed that they will no longer accept post-release review embargoes tied to review copies.

    The biggest concern here is the fact that due to these embargoes, reviewers are unable to tell their viewers about any issues with a game that may hinder the enjoyment of the game. Case in point, Unity is absolutely full of bugs, terrible performance, and gameplay jank that wasn't allowed to be talked about until 12 hours following its release had already passed.

    • K-16
      #1
      K-16 commented
      Editing a comment
      Does the embargo affect any reviews that give an overly positive reception? Did those get to release early without consequence?

    • Shawn Zipay
      #2
      Shawn Zipay commented
      Editing a comment
      Originally posted by K-16
      Does the embargo affect any reviews that give an overly positive reception? Did those get to release early without consequence?
      No, not usually. Embargoes are usually across the board in that you can't release a review ahead of what they say even if you give it a perfect score. The thing is, embargoes aren't really legally binding if both parties don't really sign anything. When you get a review copy with an embargo, it usually just has a slip of paper that says you can't put a review up before such and such a date and time. You could but you don't want to because chances are that the publisher will not give you any more review copies in the future. I don't believe there's much of a risk of legal repercussions for breaking the suggested embargo date. I don't think there is, but I and most every other outlet would rather not risk it just in case.

      "Early" reviews from some outlets are typically due to an agreement made between the publisher and the outlet ahead of time. Now, whether or not those have stipulations about how they must score a game higher than x out of y, or if money exchanges hands behind closed doors, I honestly do not know.

      Other "early" reviews can come from media outlets that were not provided a review copy ahead of time but instead bought the game. I mean, you can't really stop someone from reviewing a game early that they purchased with their own money from a store that sold the game ahead of schedule. Which is why these launch day or post-launch review embargoes are absolute nonsense.

    • cikame
      #3
      cikame commented
      Editing a comment
      These late review embargoes step into anti consumer territory, a lot of consumers want to know what they are buying before buying it, Ubisoft are just hoping people cave in and buy it before seeing anything which might put them off picking up a copy.
      It might not even be because there seems to be a few issues with the game at the moment, this is probably just a businessman decision someone made regardless of the game's quality.

      Whatever the decisions behind it, it shows zero trust from Ubi towards its community including reviewers.

    • K-16
      #4
      K-16 commented
      Editing a comment
      I see. Thank you for the very clear explanation Zips. I'm also facepalming VERY HARD at the fact that I could've clicked on the links you've given us to answer the question (like Kotaku for instance). My bad for not reading/listening and getting the answer there. But I do appreciate you helping us understand how embargoes work, and why journalists honor them.

      I thought publishers have ways to shut down an article due to breaking embargoes, but I now know this isn't the case. It's more of a threat that they won't offer anymore games, events, or other opportunities, which damages your business as a result of not honoring the embargo after receiving anything to report on for the publisher's product/service.
    Posting comments is disabled for guests. Login or sign up to leave a comment.

Related Topics

Collapse

  • Shawn Zipay
    DOOM: The Dark Ages - Launch Trailer and Reviews
    by Shawn Zipay
    It's almost time to go medieval on some demon ass.

    DOOM: The Dark Ages will arrive next week, which means it's time for the official launch trailer to drop. DOOM: The Dark Ages is out on Tuesday for those that purchase the Premium Edition can play on Tuesday, May 13. Those that get the regular edition can play on Mary 15th. Thanks to a single global release time, those in the Americas will get to play starting on May 12th at 8PM for Premium and on May 14th at 8PM for regular....
    05-09-2025, 06:40 PM
  • Shawn Zipay
    Fallout 4 Review Embargo Has Its Own Embargo
    by Shawn Zipay
    We heard you like embargoes, so we're putting an embargo on your embargo.

    Plan on reviewing Fallout 4? Chances are you received...
    11-05-2015, 05:48 PM
  • Shawn Zipay
    Fallout 4 Review Embargo Has Its Own Embargo
    by Shawn Zipay
    We heard you like embargoes, so we're putting an embargo on your embargo.

    Plan on reviewing Fallout 4? Chances are you received an email telling you that there is a review embargo in place for the game. That date is November 9 at 8AM (ET). That's all well and good, and not totally unexpected for a game release.

    What is different is the fact that announcing when your outlet will have a review going live is also under a separate embargo. That's right, you have...
    11-05-2015, 05:49 PM
  • Shawn Zipay
    Critical Consensus: Alone in the Dark
    by Shawn Zipay
    Fails to live up to others in the genre this franchise helped to create.

    The Alone in the Dark reboot was just released today and it seems like the reviews have placed it firmly in the realm of being merely ok but with some serious shortcomings. This release from Pieces Interactive and THQ Nordic currently sits at a 62% critical average on OpenCritic, with only 42% of reviewers recommending this new release.

    Interestingly, the actual scores for this game range everywhere...
    03-20-2024, 02:01 PM
  • Loading...
  • No more items.
TGN on Threads TGN on BlueSky TGN on Facebook
Working...