Gearbox and 2K are ready to kick off the Borderlands 2 $100,000 Loot Hunt for all current and future owners of the game. Starting on October 11, gamers will have a chance to win some of the $100,000 in cash and prizes.

Each week, characters will "dish out daily targets that loot hunters can take down to enter themselves into the sweepstakes." Even if you don't win the sweepstakes, you will get a 100% guaranteed unique in-game drop from the target.
Ambitious loot hunters can enter the sweepstakes simply by taking down the daily targets once a day for a total of 28 entries. In addition to the many weekly sponsored prizes, one lucky loot hunter will win a grand prize of $50,000, and four others will win varying amounts of cash totaling another $50,000. Only U.S. players are eligible for cash prizes and sponsored prizes. However, all players worldwide can participate in the Loot Hunt, and the exclusive community goals granting access to unique in-game loot. Alternatively, U.S. residents may enter the sweepstakes by mailing a postcard to 2K, Borderlands 2 Loot Hunt Sweepstakes, 10 Hamilton Landing, Novato, CA 94949.

The event ends on November 7, 2013 at 5AM (EST). To get started, go to the Borderlands 2 Loot Hunt website and log in using your SHiFT account. Surely, you all remember your login information for that service, right?