Analysts at Cowen say that "pre-order sales of Battlefield V have been weak." These thoughts from Cowen come courtesy of Sarah Needleman, a reporter for The Wall Street Journal.
Cowen feels as though the release date and a lack of marketing are really hurting Battlefield V. They say that "Battlefield could suffer the same fate as EA's 'Titanfall 2'."
As it stands, Battlefield V's release week is pinned smack dab between Red Dead Redemption 2 and Call of Duty: Black Ops 4. Cowen, and probably pretty much everyone not living under a rock, says that pre-order hype for those two titles is quite high.
Back in 2016, sales of Titanfall 2 suffered due to poor marketing and its release date falling between Battlefield 1 and Call of Duty: Infinite Warfare. So far the marketing push for Battlefield V has been nearly non-existent.
At present, there is a no media limits closed alpha for Battlefield V underway. However, it seems to be doing its best hipster impersonation, because not many people seem to know about it.
