That headline almost reads as satire.
PS5 Accolades

Sony says that they will soon retire a PlayStation 5 launch feature that has gone largely unused. The system's Accolades feature will be killed off in Fall 2022 because there just hasn't been that many people making use of it.

The statement by Sony, relayed by TheSixthAxis, says that since launch, the Accolades feature is one of the least used features on the platform. Accolades were a way of encouraging players to share a more positive gaming experience with others. Accolades could be given to other players for reasons such as being Helpful, or Welcoming, or for being a Good Sport.

In what can only be described as a "truly shocking" revelation, gamers just did not care all that much about spreading positivity. Sony's statement is as follows:

In fall of 2022, the Accolades feature on PlayStation 5 will no longer be supported. The feature hasn’t seen the level of usage we anticipated, so we are refocusing our efforts. We encourage the community to continue to send positive messages to one another.
For those who did manage to receive an Accolade, they were visible on PSN profiles. Presumably, the idea was to see if the people you were playing with or against were good sports or not.

While Accolades are going away, Sony already announced a different feature that they are adding soon. That is their PlayStation Stars loyalty program, which is expected to go live before the end of the year.