Yet another company has backtracked on using NFTs after seeing the immense public backlash.
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On Wednesday, GSC Game World announced that they will hold an auction to win an NFT that would eventually lead to the owner becoming an in-game NPC for S.T.A.L.K.E.R. 2: Heart of Chernobyl called a "metahuman." On Thursday (that's today), GSC Game World announced that they would not include any NFT related items in connection with S.T.A.L.K.E.R. 2: Heart of Chernobyl.

How we arrived at this point is not without a few bumps in the road though.

When news broke yesterday about the inclusion of NFTs in the new S.T.A.L.K.E.R. title, GSC Game World saw immediate backlash from most everyone. Trust me, it wasn't just on this site where people were angry about GSC Game World's plans for NFTs. However, instead of backing down immediately from their plans, GSC Game World instead opted to double down on their announcement.

The studio released a lengthy statement trying to explain why they decided to use NFTs and begged fans to "hear us and understand our reasons."

That tweet was quickly taken down from the game's official Twitter account. Roughly a half hour later, another statement went up on the official S.T.A.L.K.E.R. Twitter account that says they have made the decision to cancel any and all NFT-related items for S.T.A.L.K.E.R. 2.

Dear STALKERS,

We hear you.

Based on the feedback we received, we've made a decision to cancel anything NFT-related in S.T.A.L.K.E.R. 2.

The interests of our fans and players are the top priority for the team. We're making this game for you to enjoy - whatever the cost is. If you care, we care too.

With love,
GSC Game World Team.
While I'm glad that they have ditched this NFT idea, it really shouldn't have even been a thing in the first place. If you want to hold a contest or an auction for fans, do so. You don't need an NFT to have people bid on a chance to appear in your game. Furthermore, there should have never been a doubling-down statement issued, retracted or not. A quick glance at the room could've told you that immediately. It's not like things abruptly got worse in those 20 minutes between when you doubled down and when you announced that you were pulling NFTs from the game. They were bad to begin with yesterday right out of the gate.