It's like "we're listening" but under a fancy name.
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Blizzard devs that are still actively working on World of Warcraft just announced a new initiative today. It's an initiative that will hopefully put more power into the hands of the community and will perhaps allow the fans to shape how content is created or even what content is created for their favorite MMO.

Blizzard is calling this community push the World of Warcraft Community Council. They say that this program will "add another venue for communication between players and WoW developers. Our goal is to gather more detailed feedback on all aspects of World of Warcraft from players around the world with a wide range of backgrounds and interests."

Part of the application process, for those interested in even joining this, will involve sharing your areas of interest and expertise. In an effort to get in as many different people as possible to the program, Blizzard says that they will cycle in new Council members after a year and open up applications once more.

A breakdown of how this program will work can be found below.

  • Submissions are open to any player interested in taking part in the program.
  • Once players are selected, they’ll be given the ability to post in a new discussion forum that is publicly visible to everyone.
    • In this new forum, we’ll ask members to share their experiences and perspectives on anything in the game, and some topics may be started by Blizzard developers and community managers.
    • Responses and updates from Blizzard will be posted there so they can easily be discussed by the entire community.
  • A private discussion will also be setup for Council members to encourage direct interaction between members.
  • Separate conversations between smaller groups of members and Blizzard developers will be encouraged to ensure players with differing perspectives are being heard.
    • These may take the form of live chats between Council members and WoW devs.