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A short time ago today, ELEAGUE announced that they have teamed up with Twitch to become the official live streaming service for ELEAGUE. This is just two days ahead of The ELEAGUE Major: Boston and looks to be a multi-year agreement between the two parties.“ELEAGUE and Twitch have formed an incredible partnership that has allowed ELEAGUE’s premium live event coverage to reach a highly engaged, digitally-native community of passionate fans,” said Craig Barry, Executive Vice President of Production and Chief Content Officer, Turner Sports. “The strong performance of our live event coverage on Twitch – including record-setting concurrent streams during last year’s inaugural ELEAGUE Major – speaks to why we couldn’t be more thrilled to continue this relationship.”
"The massive esports fan base on Twitch is passionate about being able to watch their favorite events as a shared experience driven by chat interaction," said Justin Dellario, Director of Esports Programs, Twitch. "By partnering with Turner Sports as the exclusive third-party digital destination for live coverage of their wildly popular and record-setting ELEAGUE events, we are able to ensure our community can enjoy these competitions in the format they are most accustomed to."
"The massive esports fan base on Twitch is passionate about being able to watch their favorite events as a shared experience driven by chat interaction," said Justin Dellario, Director of Esports Programs, Twitch. "By partnering with Turner Sports as the exclusive third-party digital destination for live coverage of their wildly popular and record-setting ELEAGUE events, we are able to ensure our community can enjoy these competitions in the format they are most accustomed to."
ELEAGUE says that they will also still show event coverage on places such as their ELEAGUE Game Command mosaic video player.
I mean, this sure beats signing an exclusive deal with a place like, oh I don't know, Facebook. Who in their right mind would sign an exclusive deal to live stream to Facebook? You'd have to be plumb loco to do that to your community!
ELEAGUE also announced that they have signed partnership deal extensions with brands such as Dell and Alienware, along with HyperX.
For more than a decade, Dell and Alienware have been critical drivers of the explosion of esports and partnered with ELEAGUE in early 2017 to continue those efforts. Serving as the esports brand's exclusive PC hardware provider, Dell and Alienware continue that partnership into 2018. Their high-performance hardware will power all of the thrilling action during ELEAGUE competitions, including The ELEAGUE Major: Boston.
“The partnership with ELEAGUE will evolve our shared vision to deliver the best possible viewing experience for esports fans,” said Bryan de Zayas, Director of Gaming, Dell and Alienware. “Most recently, Alienware alongside Tobii has pioneered Getting Technical, a biometric-powered analytics tool specially tuned for ELEAGUE that enables fans to track the eye movements of their favorite esports players, providing a better understanding of in-game behavior and decision-making. As we look forward, esports fans can expect even more exciting things to come from our extended partnership with Turner Sports.”
HyperX, a dedicated support of esports for more than a decade, has been the official headset sponsor of ELEAGUE since its inaugural 2016 season. They return for another season and have a number of activities planned to tap into the excitement of The ELEAGUE Major: Boston New Champions stage.
As a sponsor of esports competitions for more than a decade, HyperX is thrilled to be working again with Turner and ELEAGUE.” said Daniel Kelley, HyperX director of marketing. “ELEAGUE continues to impress with their production capabilities and we know that more fans of teams, competitions and games will get exposure to the gaming products we’ve developed to meet the needs of professionals and fans."
“The partnership with ELEAGUE will evolve our shared vision to deliver the best possible viewing experience for esports fans,” said Bryan de Zayas, Director of Gaming, Dell and Alienware. “Most recently, Alienware alongside Tobii has pioneered Getting Technical, a biometric-powered analytics tool specially tuned for ELEAGUE that enables fans to track the eye movements of their favorite esports players, providing a better understanding of in-game behavior and decision-making. As we look forward, esports fans can expect even more exciting things to come from our extended partnership with Turner Sports.”
HyperX, a dedicated support of esports for more than a decade, has been the official headset sponsor of ELEAGUE since its inaugural 2016 season. They return for another season and have a number of activities planned to tap into the excitement of The ELEAGUE Major: Boston New Champions stage.
As a sponsor of esports competitions for more than a decade, HyperX is thrilled to be working again with Turner and ELEAGUE.” said Daniel Kelley, HyperX director of marketing. “ELEAGUE continues to impress with their production capabilities and we know that more fans of teams, competitions and games will get exposure to the gaming products we’ve developed to meet the needs of professionals and fans."
More partnerships for 2018 competitions include Boost Mobile, Kellogg's Cheez-It, GEICO, and the US Air Force.
