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The new 2018 BMW M5 was revealed today not through traditional means but through a new trailer for Need for Speed Payback "High Stakes" trailer. Need for Speed Payback is due out on November 10, 2017.
This marks the first time BMW has revealed a car through a videogame partnership, unveiling the new in-game BMW M5 at gamescom, Europe’s biggest trade fair for interactive games and entertainment. The new BMW M5 builds on the traditional concept of a luxurious four-door business sedan by appealing to drivers with a taste for high speed and adrenaline. Need for Speed Payback players will be among the first to experience the new M xDrive all-wheel drive as they tear through the city streets and diverse landscape of Fortune Valley this Fall.

“The new BMW M5 is a stunning car,” said Marcus Nilsson, Executive Producer at Ghost Games. “With immense power combined with gorgeous design, our players are going to love getting behind the wheel of the new M5. Whether it’s pulling off intense heist missions, or outrunning cops in epic pursuits or just cruising the open world, this car embodies performance, speed and desire, making it one of the pinnacle rides in Need for Speed Payback.”

The M5 takes the BMW M-series into new territory, with 441 kW/600 hp, peak torque of 750 Nm (553 lb-ft) and 10.5 l/100 km [26.9 mpg imp] fuel consumption combined/ 241 g/km CO2 emissions combined, which promise supreme propulsive power and formidable performance. The new M xDrive developed by BMW M GmbH is the most engaging all-wheel-drive system yet to grace the high-performance segment and will be on display across various terrains in Need for Speed Payback.


Ah yes, the tradition of incorporating new car ads into a new video game release is still very much alive and well in 2017. The first one coming from Forza Motorsport 7 when it showed off a vehicle on stage at E3. You can tell how much I care about cars and car brands by how I totally remembered what that car was that they showed off.