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2K will integrate some Fitbit goodness into NBA 2K17 come November 25. If you're wondering just how a fitness tracker ties into a video game, you probably aren't alone. With this integration, Fitbit users that take 10,000 steps a day or more will receive in-game bonuses for NBA 2K17.
Starting November 25, 2016 the all-new NBA 2K17 feature will make it easy for players to boost their MyPLAYER by keeping active in the real world. Once users connect their Fitbit tracker with NBA 2K17 on Xbox One and PlayStation®4, their real-world step activity can start working toward the 10,000 steps per day goal for receiving in-game boosts. After users reach the steps milestone, the game will prompt them to apply temporary +5 attribute boosts and success rate to their MyPLAYER in categories like agility, layups and dunks, and more that will significantly improve performance for the next five games played that day.

That's actually quite smart on both of their parts.