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2K announced "The Prelude" today, a free "downloadable experience" for NBA 2K17 that is available right now for the Xbox One and PlayStation 4. In addition to The Prelude, 2K also released the MyNBA2K17 app today for iOS and Android devices.

So what does 2K do to celebrate these releases? They channel The Avengers with a new trailer called #TimeToAssemble.