2K announced today a new feature coming to the upcoming release of NBA 2K15 for the PC and current-gen consoles. It's called NBA2K TV and it will bring various "game-related programming" to those who own the game.

NBA 2KTV’s on-demand show format will also showcase content from the most popular gameplay features dictated by fans of NBA 2K15. Viewers can expect to see interviews with the game’s development team, gameplay highlights, game related events, basketball culture, NBA player interviews, basketball lifestyle and more.