We knew it was bound to happen, especially with the rumors going around about Google buying them out, but Twitch has now implemented a content ID match system to detected unauthorized use of third-party audio.

Oh boy.
What Is Audio Recognition?
We’ve partnered with Audible Magic, which works closely with the recorded music industry, to scan past and future VODs for music owned or controlled by clients of Audible Magic. This includes in-game and ambient music. When music in the Audible Magic database is detected (“Flagged Content”), the affected portion of the VOD will be muted and volume controls for that VOD will be turned off. Additionally, past broadcasts and highlights with Flagged Content are exportable but will remain muted.

The Audible Magic technology will scan for third-party music in 30 minute blocks -- if Audible Magic does not detect its clients’ music, that portion of the VOD will not be muted. If third party audio is detected anywhere in the 30-minute scanned block, the entire 30 minutes will be muted.

So what happens with this new system? Will your videos be removed? Will these third parties add their own ads to your recorded stream like they do on YouTube?
How It Works: Scanning VODs Only
Audio Recognition will only be run against audio in VODs. We are not scanning live broadcasts and there is no automated takedown of live content.

Flagged Content will display an on-screen notification informing viewers that content owned or controlled by a third-party has been identified. The progress bar will also be red for the duration of the muted section.

Please note that Audio Recognition is not guaranteed to be 100% accurate. It may return false positives or miss content from copyright owners who do not work with Audible Magic. If you wish to include music in your VODs, please remember that you are responsible for clearing all such rights (this includes ambient music that may be playing in the background while you are broadcasting).

What happens then if your video on demand gets flagged and you think it was wrongfully flagged? Well, you get to enjoy the terrible system known as an appeal!
If you believe that your video has been flagged improperly and that you have cleared the rights to all of the sound recordings in your uploaded video, then we will consider unmuting your video if you send us a counter-notification that is compliant with the provisions of the Digital Millennium Copyright Act (“DMCA”).

Any copyright owner that believes that any of their content is used in any live broadcasts or VOD without authorization should submit a notification of claimed infringement to Twitch pursuant to our Terms of Service. If you are the legal owner of copyrighted music that you would like to protect via Audible Magic’s technology, visit AudibleMagic.com.

Have any questions about this? Get ready for the Twitch AMA on Reddit that is slated to happen on Thursday, August 7 at 10:30AM (PT).

(More info at Twitch.tv)