There is already PAX Prime, PAX East, and PAX Australia and soon there will be PAX South. Penny Arcade's Jerry Holkins announced that PAX South will occur January 23-25 in San Antonio, Texas.
"The love of gaming in all its many forms, whether that be on a TV, a computer, a phone, or even a tabletop, is hitting an all-time high. PAX gives gaming fans one place to get a glimpse of emerging trends and does it in a truly fun and interactive way," said Lance Fensterman, Global Vice President of ReedPOP.

Robert Khoo, Penny Arcade President, added, "Since its launch in 2004, PAX events have doubled in size almost every year, and our Seattle and Boston events represent the two largest gaming festivals in North America. We've been hearing for years that those in the south had a tough time making it to the northern corners of the country; PAX South has always been a matter of 'when' rather than 'if.'"