"Play has no limits."
Demon's Souls

Sony has busted out their first television spot for the PlayStation 5 today. Though the console does not yet have a release date, nor does it have a price revealed, that did not stop Sony from hyping up the console and its DualSense controller.

Really, the major focus is on the haptic feedback and adaptive triggers found on the new DualSense controller. To that point, the ad is really just a supplemental to hearing from a number of game developers on how the DualSense is changing how you will "feel" when playing their games.

For instance, here is what Gavin Moore from SIE Japan Studio says about how Demon's Souls fans will benefit from the new haptics and adaptive triggers.

With the DualSense wireless controller and the power of haptics, we can make the combat [in Demon’s Souls] feel grittier, darker, and deadlier. Now you feel every blow as you strike down your enemies and cast each spell. You’ll experience the force of a titanic boss’ attack as you pull off a well-timed guard. Metal strikes metal when your foes block your attacks or you block theirs. That extra sensory feedback through the controller allows you to know your attack hit home and your perfectly-timed parry was a success, so you can react faster and more decisively.

We can also turn the simple act of pulling a lever to open a gate into a sensory experience. This is something that rumble could never do. It could never replicate the feeling of metal striking metal or fire crackling in your hand as you conjure magic. Haptics [are] integral to the experience, to immersing the player in the world and adding to the gameplay. The visual, aural, and tactile working together takes this new generation of gaming into the future. - Gavin Moore // Creative Director, SIE Japan Studio
There is more from developers such as Insomniac, Japan Studio, Polyphony Digital, and more over at the PlayStation Blog.