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Nielsen is often very useful for various production companies to see what consumers are watching or purchasing. It helps them to see and understand various market trends. That kind of stuff is pretty damn useful to companies in all sorts of fields, including gaming.
"We recognize the growing importance of the digital gaming ecosystem, and the combined strength and expertise of our businesses will deliver best-in-class solutions and services to games and esports clients around the world," said Chris Morley, Global President, Nielsen Sports, Games and Esports.
"Gamers are the trailblazers for media consumption and have become more important than ever to the global entertainment landscape. SuperData and Nielsen's combined capabilities will allow us to provide gold standard insights that are essential to the growth of the industry," said Janelle Benjamin, COO and co-founder, SuperData.
"Video games have become a mainstream form of entertainment that engages and excites billions of people globally. In Nielsen we found a shared vision of helping clients understand the changes taking place in consumer entertainment preferences," said Joost van Dreunen, CEO and co-founder, SuperData.
"Gamers are the trailblazers for media consumption and have become more important than ever to the global entertainment landscape. SuperData and Nielsen's combined capabilities will allow us to provide gold standard insights that are essential to the growth of the industry," said Janelle Benjamin, COO and co-founder, SuperData.
"Video games have become a mainstream form of entertainment that engages and excites billions of people globally. In Nielsen we found a shared vision of helping clients understand the changes taking place in consumer entertainment preferences," said Joost van Dreunen, CEO and co-founder, SuperData.
This new acquisition will allow Nielsen to better compete with The NPD Group, which has been tracking sales data since the 1990s. NPD started to track digital game sales back in 2016, but a number of massive holes have existed in their reporting due to a number of publishers keeping that information private.
However, it needs to be said that even SuperData's research into digital sales has not been much better than The NPD Group. Like the NPD, SuperData pulls their information on digital sales by analyzing the behavior of consumers. Meaning that while it's possible to provide best guess estimates on sales, they will never be as accurate as data sourced directly from publishers or retailers.
