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  • How to Reduce the Number of Visitors Who Bounce Off Your Website

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    How to Reduce the Number of Visitors Who Bounce Off Your Website

    The term "bounce rate" is one of the numbers in a Google Analytics account that is prone to be misunderstood.

    Different websites may have different goals for their bounce rates. And it may take some investigation to determine why a bounce rate is high. However, examining and comprehending your site's bounce rate will help you identify which areas are doing well and which may need further improvement.

    This article will explain bounce rates, what you need to know...
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  • Nielsen Acquires SuperData Research to Broaden Digital Game Sales Data

    in News

    Nielsen Acquires SuperData Research to Broaden Digital Game Sales Data

    Nielsen, the company that already tracks what shows you're watching, wants to broaden its horizons a bit. Today, they finalized the acquisition of SuperData Research in order to track digital game sales and eSports. This acquisition will bolster their Nielsen Games and Nielsen Esports divisions. Nielsen is often very useful for various production companies to see what consumers are watching or purchasing. It helps them to see and understand various market trends. That kind of stuff is...
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