The other day, Techland Tweeted out a campaign that many (including myself) thought to be a joke. They wanted fans to Tweet them a photo of them drinking water in order to get some free DLC. This was in response to how Destiny and Red Bull teamed up to bring exclusive DLC to those that purchased the energy drink.

Well, it's not a joke. The response to their Tweet was so popular that Techland is not only giving away content from this right now, but they're also going to offer up even more DLC. This is all kind of being put together on the fly as a result of the good natured ribbing they dished out.

Yesterday Dying Light playfully encouraged people to drink water in exchange for a free docket code that gives players a high-tier weapon to redeem in-game. The response from the community was overwhelmingly positive with fans from all over the globe joining in.

To thank fans for their amazing involvement, today Techland announced an additional level to the Drink For DLC campaign. Techland have decided to design, create and release a number of all new free DLC packs for Dying Light throughout the second half of the year. The campaign will be led by the fans reaching successive stretch goals - by posting pictures of themselves drinking water on Twitter and tagging them with #DrinkForDLC.

All fans who have already participated will have their submissions added to the total tweet count. A full breakdown of the stretch goals are listed in the attached image along with the originally promised docket code: TH1RST-1S-R34L

However, the very first stretch goal will be a more immediate reward. As the tweet count is already nearing 5,000, Techland decided to reward all the water-loving fans with a 50% XP boost to player agility. The perk will be active for 24 hours, starting this Sunday, June 28th (Pacific Time).

That's right, you can redeem that code now for the Dying Light website. You can keep up to date on all of the new DLC unlocks by watching the Dying Light Twitter account.