There comes a point where a studio will reveal that their upcoming game will only run at 30fps. Most of the time, people are a little bit upset but they eventually come to realize that 30fps is still okay and they're glad that the developer was straight forward with them. Then there are times like this where a studio throws a bunch of complete BS in the consumer's face and says it's for the best while somehow keeping a straight face through it all.

Ubisoft has come out to say that they think 60fps looks "really weird." They also think that this isn't just them thinking 60fps is icky but the industry at large.

Here's what Nicolas Guérin, the World Level Design Direction on Assassin's Creed Unity had to say about framerate in games:
"At Ubisoft for a long time we wanted to push 60 fps. I don't think it was a good idea because you don't gain that much from 60 fps and it doesn't look like the real thing. It's a bit like The Hobbit movie, it looked really weird.

"And in other games it's the same - like the Rachet and Clank series [where it was dropped]. So I think collectively in the video game industry we're dropping that standard because it's hard to achieve, it's twice as hard as 30fps, and its not really that great in terms of rendering quality of the picture and the image."

Oh God...

But wait, there's more. This time from Alex Amancio, the Creative Director on Unity:
"30 was our goal, it feels more cinematic. 60 is really good for a shooter, action adventure not so much. It actually feels better for people when it's at that 30fps. It also lets us push the limits of everything to the maximum.

"It's like when people start asking about resolution. Is it the number of the quality of the pixels that you want? If the game looks gorgeous, who cares about the number?"

He's partially right. In the end, if the game looks good and plays well, most people aren't too upset over the framerate being 30 or 60. However, what people don't like are being fed loads of crap about how it's "collectively" where the industry is going. They also don't like when you try to compare a game with a movie and then make the terrible claim that 30fps is "more cinematic."

Ubisoft has really been on a roll this week. Before this, they wanted to "avoid all the debates" by making both console versions run at 900p and not actually developing to either platform's strengths. It's one thing to be straight forward with your fans, it's another thing entirely to spit in their faces with excuses that you pulled out of your ass.

(via Techradar)