It seems that some lucky gamers are receiving email invitations to enroll for the Bloodborne alpha on the PlayStation 4. The following email was sent by Sony to an unknown number of people.
our skill and dedication have been recognized, you have been selected for a chance to join the exclusive Bloodborne Alpha Test!

Please note that completing this enrollment form does not guarantee a place on this Alpha Test.

Invitations are at Sony Computer Entertainment Europe's (SCEE's) discretion. Unless you are successful, we will not contact you regarding this Alpha Test. By completing this form you agree to the Public Beta Trial Agreement. Enrolment ends Tuesday 23rd September 11:59AM BST.

If you are successful we will email you with information on how to accessess PSN Beta. On PSN Beta you will be able to access Alpha Test information (including your voucher code). Keep an eye out for the official invitation e-mail so that you know when the action has commenced!

Thanks & good luck! - The PlayStation Beta Team.

Didn't get an email? You can always try your luck by accepting the enrollment agreement at the European PlayStation site here. There is no guarantee that you will be selected even after doing this. There is also no guarantee that this offer will work for those that aren't in Europe or have European accounts.