The developer of Space Engineers, Keen Software, and the Yogscast, the center for the most watched UK-based channels on YouTube, have come to a rather interesting (and perhaps disturbing) agreement.

The partnership will have the Yogscast producing a series of Space Engineer focused videos across their channels, the largest of which has over 7 million subscribers. In addition, there will also be a number of Yogscast branded items available for players through the Steam Workshop for the game.

It doesn't stop there though. As part of this partnership, the Yogscast will take a small portion of sales revenues for Space Engineers for the month of July. I bet your head just cocked a bit to the side at that one. It's alright, that tends to happen.
Mark Turpin, Yogscast CEO:
"We’re really excited to be working with Keen Software on Space Engineers. YogDiscovery is all about finding the best new games that we love and putting them in front of our audience who we think will love them too.

"The sandbox, voxel nature of the title makes it the perfect fit for our content creators and audience. We’ve also taken advantage of Space Engineers tools and community sharing to make our in-game environment available for all to enjoy.

"By having an interest in the game we’re able to dedicate the additional time and resources necessary to bring the game to life for our fans."

YogDiscovery being their new company program that will introduce fans of the company to new games. In turn, it will allow developers a chance to reach a rather massive pool of gamers that may have otherwise gone untapped.