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Even with that ban in place, the gaming market in China had sales hitting $13.6 billion (USD) in 2013. Estimates are around $17.6 billion in sales for 2014.
Microsoft seems to have gotten a leg up on other peers such as Sony and Nintendo. The company has already set up a joint venture with China's first listed new media content provider BesTV New Media Co in September 2013 and located the venture in the zone.
Foreign game consoles like Xbox may be attractive to some Chinese high-end game players, but many price-sensitive Chinese users will likely buy cheaper devices developed by domestic companies such as Huawei and TCL, Xue Wenfeng, an industry analyst with Analysys International, told the Global Times Sunday.
Foreign game consoles like Xbox may be attractive to some Chinese high-end game players, but many price-sensitive Chinese users will likely buy cheaper devices developed by domestic companies such as Huawei and TCL, Xue Wenfeng, an industry analyst with Analysys International, told the Global Times Sunday.
As noted, neither Nintendo nor Sony have revealed any plans to release their latest consoles in the Chinese market. If uncontested, this could be a huge boon for Microsoft and the Xbox One. However, many hurdles still stand in their way, including the huge grey market and black market for gaming goods, illegal software, and the countless number of in-expensive knockoffs found in the region.
(via Global Times)
