The thirst is potentially real. Initial reports say that Call of Duty: Black Ops 3 pre-orders are far exceeding the pre-orders for last year's Call of Duty: Advanced Warfare. Activision's CEO Eric Hirshberg issued the following remarks yesterday during the company's earning's call.
"We couldn't be more excited about the launch this Friday," said Hirshberg. "We have strong momentum indicated by a number of factors, but just to name a few: the growing engagement around the past Black Ops titles; the significant year-on-year lift in pre-orders; consumer sentiment around our marketing assets which is more positive for Black Ops III than any Call of Duty title on record; a great partnership with Sony across consumer, trade and custom PS4 bundles; and our ranking as Neilson's Number One Most Anticipated Title of the Year."

Hirshberg personally called the news "simply awesome." It should be noted that this factoid may be a bit skewed. See, the pre-orders for Advanced Warfare were actually down a significant amount from Ghosts. This could simply mean that the franchise is getting back up to the point it was prior to Advanced Warfare.

(via Videogamer)