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Remember how back in December 2021, Ubisoft announced Ubisoft Quartz, which was a series of new NFTs that aim to
Where was I? Oh, right.
Quartz did not really turn out how Ubisoft had hoped it would. Nobody is buying into that nonsense, nor should they be. Alas, it is the gamers who are wrong! At least, this is the thinking from Ubisoft Strategic Innovations Lab vice president Nicolas Pouard.
In an interview with Finder, Pouard says that gamers just don't understand the benefits of NFTs.
"I think gamers don't get what a digital secondary market can bring to them. For now, because of the current situation and context of NFTs, gamers really believe it's first destroying the planet, and second just a tool for speculation. But what we [at Ubisoft] are seeing first is the end game. The end game is about giving players the opportunity to resell their items once they're finished with them or they're finished playing the game itself.
"So, it's really, for them. It's really beneficial. But they don't get it for now."
"So, it's really, for them. It's really beneficial. But they don't get it for now."
Since the release of the initial Quartz NFTs for those playing Ghost Recon: Breakpoint, the sale and trade of the three initial items has been received about as well as you expected it to be. Next to nobody is buying these items. Nobody wants them nor particularly cares about them. Pouard again insists that it's just gamers that don't understand.
"Well, it was a reaction we were expecting. We know it's not an easy concept to grasp. But Quartz is really just a first step that should lead to something bigger. Something that will be more easily understood by our players."
Regardless of these generic talking points and near total failure of Quartz, Ubisoft still seems inclined to push forward with their NFT crap.
"That's the way we think about it and why we will keep experimenting. We will keep releasing features and services around this first initiative. And our belief is that, piece by piece, the puzzle will be revealed and understood by our players. We hope they will better understand the value we offer them."
