China's growing market is a big reason why.
Total War: Three Kingdoms

Total War: Three Kingdoms has become the franchise's fastest-selling game. In its first week of being available for purchase, the game sold more than one million copies with a peak concurrent player count nearing 200,000 people at one point.

A big reason for this game's massive success is due, in large, to the rising popularity of PC gaming in China. Both fans and journalists in China have said that Total War: Three Kingdom is one of the "more remarkable Three Kingdom games they've seen." Chief product officer at Creative Assembly, Rob Bartholomew, directly attributes much of their recent success to China.

"China as a market -- as you might imagine -- has kind-of gone crazy for us," Bartholomew says. "A huge part of our pre-order population has been those Chinese fans, who either played and like Total War already and are excited for the subject matter, or it's a whole new audience of Chinese fans coming to the franchise for the first time.

"Certainly Korea and China in particular... we have seen them grow as markets over the last few years we have released titles. We know that Steam is growing significantly in those territories, and Steam is obviously a really important partner for us. We tend to grow when Steam grows. But China, in particular, has dramatically moved up through the market share rankings for our titles over the last four or five years. We're now at a point where China is absolutely the most major market for Three Kingdoms. And it's definitely hovering around in that Top Six collection of territories that we have for all of our games that we're selling at the moment.

"We know that Total War has had a big following in China for a great many years. It's just now that we're starting to reach those guys with our products, and they're putting money down and engaging with us much more. With Three Kingdom, that Romance of the Three Kingdoms subject matter is obviously doing a lot to help us along with that."