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Kareem Choudhry, the corporate VP of Gaming at Microsoft announced that they have acquired PlayFab. PlayFab is a "complete backend platform provider of services to build, launch, and grow cloud-connected games." For those of you still rocking the "cloud to butt" extension, this is probably a chuckle inducing news post for you. Heh, butt-connected games.

Microsoft is going to make use of PlayFab's tools and expertise to improve services such as Microsoft Azure.
PlayFab’s backend services reduce the barriers to launch for game developers, offering both large and small studios cost-effective development solutions that scale with their games and help them engage, retain and monetize players. PlayFab enables developers to use the intelligent cloud to build and operate games, analyze gaming data and improve overall gaming experiences.

The PlayFab platform is a natural complement to Azure for gaming (Visit azure.com/gaming for more info). Azure, with locations in 42 regions worldwide, provides world-class server infrastructure, allowing creators to focus on building great games with best-available global reach. For gamers, this leads to a higher, faster degree of innovation and better experiences.

Incorporating PlayFab’s experience, growing network of game developers and powerful gaming-as-a-service platform into our product offering is an important step forward for gaming at Microsoft. PlayFab has served more than 700 million gamers and is currently powering more than 1,200 games with companies like Disney, Rovio and Atari. Its gaming platform powers some of the most prominent titles in the industry, such as “Idle Miner Tycoon,” “Angry Birds: Seasons” and “Roller Coaster Tycoon Touch.”

Some additional thoughts on this were shared by PlayFab CEO and co-founder James Gwertzman. Maybe with the help of PlayFab, we'll finally start to see the power of the cloud for Xbox One gaming.