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Apparently The Lord of the Rings Online is still going fairly strong. It's going strong enough, at least, to warrant the release of the new Mordor expansion today. You're looking at 300 new quests, new crafting and gear upgrades, the High Elf race, and more.

The expansion is coming in hot at $39.99 for the standard edition, $79.99 for the Collector's Edition, or $129.99 for the Ultimate Fan Bundle.

The Collector's Edition comes with extras like the High Elf race, alliance cosmetics, exclusive title, and more. The Ultimate Fan Bundle includes everything in the CE plus more exclusive Mordor cosmetics, an equippable XP accelerator for all characters, special relics, and VIP access for a month.
This expansion allows players the ability to explore the shadowy lands beyond the Black Gate and includes:
• Over 300 new quests: Players journey into Mordor and plunge into a new adventure, filled with lost stories, unfamiliar enemies, and the opportunity to fight through the lands around Mount Doom and beyond.
• A new allegiance system: Pledge support to one of the factions seeking to reclaim this long-lost piece of Middle-earth. Players will be able to gain bonuses, story and exclusive gear along the way!
• Crafting and gear updates: Players are able to customize their Hero with all-new armor, weapons, accessories, and more!
• A new race – the High Elf. With the purchase of the Collector’s Edition or the Ultimate Fan Bundle, players will be able to ally with the High Elf.
• Extensive landscape updates. Explore the beautiful and terrifying landscape of Gorgoroth to discover hidden treasures and additional rewards.