Popular with the FIFA and Madden crowds, EA Sports is soon to add the "LIVE Ultimate Team" mode to their upcoming basketball title, NBA Live 14.
In LIVE Ultimate Team you can collect, earn and build your fantasy dream team with the best players in the league, as well as select NBA alumni.

LIVE ULTIMATE TEAM MODES

Naturally, the better you do the more coins you cearn and the more packs of cards you can purchase including packs of players, jerseys, coaches, and more. There's a whole thing about it over at the EA Sports blog.