EA Says Battlefield 4's Troubled Launch Did Not Damage the Franchise

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  • EA Says Battlefield 4's Troubled Launch Did Not Damage the Franchise

    Blake Jorgensen, the CFO of EA, said that Battlefield 4's massive number of issues have not damaged the brand.
    "We haven't seen any damage," Jorgensen said today at the Morgan Stanley Technology, Media &, Telecom Conference in San Francisco. "Clearly we're very focused on protecting that brand." The game has sold well and continues to sell well, he added.

    He says that consumers have been "very responsive" to the patches that DICE has released so far. I'm not exactly sure that's the right phrase being used there.
    "We've also tried to provide extra content to the consumers to make sure they keep coming back and playing the game and we're finding that it's working very well," Jorgensen said. "I don't see that there's a damage issue. I think for us it's making sure that we're providing great gameplay for the consumer and we'll continue to do that."

    Now, it may be a bit early to say whether or not Battlefield 4's lingering issues have not damaged the brand or not. There hasn't been another Battlefield title released since Battlefield 4 to fairly say whether or not the brand has been damaged by the launch issues and issues that persist today across all platforms that the game is released on.

    Instead, Jorgensen continues on to say that Battlefield will continue to be a key franchise for EA in the future. He even teased another new Battlefield title for late 2014/2015. A police themed Battlefield title from Visceral Games is rumored to launch later in 2014.

    (via Gamespot)

    • Shawn Zipay
      #2
      Shawn Zipay commented
      Editing a comment
      Just from an informal talk in TS with those that I play games with, it seems we're all going to pass on the next game or at least wait for a bundle deal months down the line if it reviews well to get it. I can't stand this anymore.

    • The_Eliminator
      #3
      The_Eliminator commented
      Editing a comment
      I feel exactly the same way. I picked up BF3 and BF4 on release day with premium and i definitely know i wont be picking up the next instalment on release because its been very poor this time around.

      It also makes me a little scared as to the quality of the new Battlefront game thats due to be officially announced.

    • Thortok2000
      #4
      Thortok2000 commented
      Editing a comment
      The issue I have is that there's not a competitor. If you want to play a FPS with huge maps and vehicles, Battlefield is your only option. Until there's a competitor, it's basically got a monopoly on this sub-genre.

    • Shawn Zipay
      #5
      Shawn Zipay commented
      Editing a comment
      Originally posted by Thortok2000
      The issue I have is that there's not a competitor. If you want to play a FPS with huge maps and vehicles, Battlefield is your only option. Until there's a competitor, it's basically got a monopoly on this sub-genre.
      ARMA, ARMA 2, PlanetSide 2, Dust 514, Tribes: Ascend (assuming you can still play that online), even things like Mount & Blade, etc.

      So no, it's not the only option. There are alternatives and some of them are even F2P and are doing quite well last I knew (PlanetSide 2).

    • Thortok2000
      #6
      Thortok2000 commented
      Editing a comment
      Are any of those A: Current gen, and/or B: high critical reviews? I don't really know anything about any of those. O.o
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