Tweet
Esports make use of new media to capture new audiences
Purpose esports are watched by millions of people each year and many esports have even overtaken traditional sports in terms of spectator numbers. Also, esports attracts more viewers each year through streaming services such as Twitch and YouTube. As a result, the general public is becoming more and more aware of the eSports phenomenon.
Moreover, even established sports teams like VFL Wolfsburg and FC Schalke 04 are recruiting esports players to play for them in order to take advantage of the marketing effects offered by esports. More teams are likely to join and make eSports omnipresent in the near future.
Many experts in the industry predict that new gaming companies may settle in Germany to popularize eSports and their games further.
Changing consumer habits quickly
The advent of smartphones had a huge impact on both social and mobile gaming. Today, many people prefer to play their favourite casino games on their smartphone. As a result, there has been an increase in F2P (Free to Play) types of game products worldwide. While F2P games do not generate income and are seen as more for entertainment, revenues can be made using real money games.
When playing real money games, players now prefer new payment methods such as vegasmobilecasino.co.uk/pay-by-phone-bill/ and Bitcoin, which allow them to keep track of their money and play real money games responsibly. Moreover, there are added safeguards when players use these methods to deposit funds into their account.
VR and AR to be integrated into gaming
Virtual Reality (VR) and Augmented Reality (AR) has completely transformed the way we play video games in recent years. In the coming years, these technologies will play an increasingly important role in the gaming market because consumers are prepared and willing to try out VR/AR headsets.
It is not only players who are jumping on the VR/AR bandwagon, but some major game development companies are also active in this field. They have already developed some fantastic VR games and if sales figures are reached, VR will be the next big thing in the gaming industry.
Educationally, many countries are preparing their youth for the AR/VR wave. Progressively more universities and colleges are expected to offer study courses in the area of VR/AR gaming in 2020 and beyond.
Triumphal march for gaming apps in Germany
Over 23 million people in Germany use their smartphone or tablet to play games. Roughly 20.0% of these people also pay for games or execute in-app purchases. In-app purchases are also called microtransactions. Currently, these microtransactions make up approximately 94.0% of the generated revenue.
