It's either more confusing, or less, depending on how you look at it.
Xbox Series X

Last week when Microsoft unveiled the next-gen Xbox, we were initially told it was going to be called the Xbox Series X, or Xbox SeX for us degenerates out there. Today, in speaking with Business Insider, an Xbox representative clarified that the name of their new console isn't Xbox Series X.

Instead, the next-gen Xbox is just going to be called "Xbox."

The Microsoft representative went on to say, "similar to what fans have seen with previous generations, the name 'Xbox Series X' allows room for additional consoles in the future." The "Series X" part is just a specific version of the Xbox, similar to how there is the Xbox One X and the Xbox One S right now. In a way you could think of the current-gen high-end offering as the Xbox One Series X. Similarly, you can think of the next-gen Xbox as the Xbox X. That's not to be confused with the Xbox 10, which doesn't exist yet.

This leaves the door open for a "Series S" style branding for the weaker next-gen Xbox that Microsoft is still working on. It also leaves the door open for other "Series" releases in the next-generation Xbox. Maybe we'll even see an Xbox Series XX that will be even more powerful than the Series X. And don't even get me started on the Series XXX, or Xbox SeXXX as I've already coined it!

Hopefully Microsoft realizes the corner they painted themselves into here. Nintendo had a hell of a time marketing the Wii U. Most people thought it was just a Wii, while others thought it was some sort of an add-on for the Wii. With the Xbox coming in 2020 we will soon have the following lineup of Xbox consoles:
  • Xbox (2001)
  • Xbox 360 (2005)
  • Xbox One (2013)
  • Xbox (2020)
And then obviously all of the variations for each of these platforms like Elite, Premium, S, X, Core, Arcade, etc. Could you imagine being a kid and telling your parents you "want the new Xbox for Christmas?" Good luck on that one.