Electronic Arts' COO, Peter Moore, mentioned to Fortune that many of the studio's most popular franchises are overseen by women but he feels as though more can be done.
"We’ve gone from the personification of what we believe women should look like in a video game, to actually involving women in making video games, to today where at Electronic Arts we have some of our most powerful franchises overseen by women who manage hundreds of men.

"We all need to step back sometimes and think about the environments we create for our people, the opportunities we create for people internally, and equally importantly how you bring new blood into the company. It can’t all be white males. As a result, I think that hiring managers at EA over the last couple of years have had a sharper focus on diversity. I know that my teams around the world have."

Moore notes that about 40% of The Sims dev team is made up of women. He also notes the important accomplishments by Sara Jansson who is an Executive Producer at EA DICE working on Mirror's Edge Catalyst. He also notes the importance of Rachel Franklin (Executive Producer on The Sims 4), Samantha Ryan (EA Mobile), and Jade Raymond (in charge of EA owned Motive and overseeing Visceral Games).