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The HTC Vive will reportedly be sold online at first, with a possible physical retail release happening early in 2016. This is according to an interview and impressions from Polygon. Jeff Gattis, the Head of Global Marketing for HTC's connected products, shined some light on their retail plans.Currently the plan is to release a consumer version of the Vive by the end of the year.
"I don't know if we're necessarily going to hit retail for holiday, but we're still very committed to that," he said.
What that means is that the first retail Vives will be sold through HTC.com and HTCVR.com.
Gattis added that they've been having a lot of meetings with "excited" retailers ranging from big-box stores all the way down to niche retailers like GameStop.
"Everybody is excited about this: They see the potential for the market, the potential to sell the things around it," he said. "They see it as a great traffic driver to their stores.
"Retail will absolutely be a part of our strategy, but that would be closer to a first-quarter [2016] strategy."
"I don't know if we're necessarily going to hit retail for holiday, but we're still very committed to that," he said.
What that means is that the first retail Vives will be sold through HTC.com and HTCVR.com.
Gattis added that they've been having a lot of meetings with "excited" retailers ranging from big-box stores all the way down to niche retailers like GameStop.
"Everybody is excited about this: They see the potential for the market, the potential to sell the things around it," he said. "They see it as a great traffic driver to their stores.
"Retail will absolutely be a part of our strategy, but that would be closer to a first-quarter [2016] strategy."
Gattis also added that as October nears, HTC plans to unveil a lot more information about the consumer product, including controls and pricing. There is tons of additional information over at Polygon, including how the partnership with Valve came to be, and hands-on impressions from Polygon.
To go along with this, ValveTime recorded video of the demonstration. That video can be seen below.
