Last week, the price of the automatic Level 90 character boost for World of Warcraft was discovered to be $60 (USD). Today, Blizzard explains and justifies the $60 price to those who are upset that it's "too expensive."

Lead Encounter Designer on WoW, Ion Hazzikostas, explains their position to Eurogamer.
"In terms of the pricing, honestly a big part of that is not wanting to devalue the accomplishment of levelling," Hazzikostas said.

"If our goal here was to sell as many boosts as possible, we could halve the price or more than that - make it $10 or something. And then hardly anyone would ever level a character again.

"But levelling is something that takes dozens if not over 100 hours in many cases and people have put serious time and effort into that, and we don't want to diminish that."

He added: "I am not an economist, I'm not the one setting the dollar value myself, but it's not the profit maximising price. That was not our aim here."

He goes on to say that their intention "isn't to create a world where no-one levels." He says it's merely done to "allow people who want to purchase additional level 90s" on character alts to do so without the time sink.