That headline is mind blowing. Funnyman Seth Rogan and Evan Goldberg will write and direct a film based on the 1990s console wars between Sega and Nintendo.

Sony is the studio behind the film after having picked up the rights to Console Wars: Sega, Nintendo and the Battle That Defined a Generation which is written by Black Harris. The book apparently details the corporate battle that "helped turn video games into a massive industry." The book itself isn't even out yet.

Rogan and Goldberg previously worked together on Superbad, Pineapple Express, and This is the End. I really have no idea how this is going to turn out but that console war was incredible. If you thought Sony taking jabs at Microsoft this past year was a "shots fired" scenario, you obviously never saw any of the print or TV ads in the 90s.

Guys, these were real ads that aired on TV!

And the battle didn't just end with the SNES and Genesis. No, it even went to the Game Gear and Game Boy battle. There were print ads in every gaming magazine with the two taking jabs at the other (see top image). Now, everyone is too afraid of being sued from the other companies, so all of the "attacks" are kept as low-key as possible or simply made behind closed doors.

So there we have it. Sony is making a film based on the Sega and Nintendo console battle from the 90s and Seth Rogan will help write and direct it.