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A couple of weeks back, the Call of Duty Twitter made a super stupid PR move when they put up fake news that, let's be honest here, was a little too real for most people's liking.

Neither Treyarch nor Activision ever made public apologies for the big PR blunder. However, Treyarch's Jason Blundell did say that he was "personally very sorry" about the entire mess.
"Here’s my view – and again, I’m a simple director and not involved in the marketing at all," Blundell said. "However, it was absolutely not done for any kind of attention in any way. It was not done maliciously, or as any kind of scare tactic. I personally am very sorry for anyone who looked at it and got the wrong idea because it genuinely wasn’t meant that way.

"It was done on our channel, and it was to talk about the fiction of the world. I think we were as shocked as everybody else when it started blowing up, because essentially we were teeing up ready for a story beat.

"So again, very sorry for anyone who took it that way. It wasn’t meant that way at all – it was supposed to just be getting ready for a campaign element."

It's nice to finally see some form of apology, but I take issue with the fact that he says, "it was absolutely not done for any kind of attention in any way." Just what does he think social media and marketing are for?

(via IGN)