Activision busted out the PR machine today and made the bold claim that Call of Duty: Advanced Warfare is the "biggest entertainment launch of the year." Yes, that once again means they did better than other game releases, movies, music, and books for 2014.

Of course, that isn't terribly hard to do when the starting price for a game is far and above the starting price of a movie, a music album, or a book. Moving on... Activision also noted that thanks to the big sales of Advanced Warfare, the Call of Duty franchise has surpassed $10 billion in sales since 2003.
“Since Activision created the Call of Duty franchise in 2003, franchise revenues have exceeded $10 billion in sales worldwide, far exceeding box office receipts for such household movie franchises as Hunger Games, Transformers, Iron Man and Avengers, combined,” said Bobby Kotick, CEO of Activision Blizzard. “Advanced Warfare is the biggest entertainment launch of 2014 in terms of revenue, surpassing all movie, music and book launches this year.”

“We poured our hearts into making Call of Duty: Advanced Warfare an epic ride, and we are pleased with the performance,” said Eric Hirshberg, CEO, Activision Publishing, Inc. “Sales and engagement are up through the first week compared to last year. Season Pass sales are up, as well. The game has been very positively reviewed and the response from fans has been tremendous. We believe Advanced Warfare will be the most successful game of the year and we thank our fans for making it the biggest entertainment launch of the year.”

Activision also confirmed that Call of Duty: Advanced Warfare is the highest-selling digital launch in console history according to Xbox Live, PlayStation Network and internal Activision estimates.

Engagement for Sledgehammer Games’ newest entry to the franchise is based on statistics from the first week after launch according to internal estimates, with gamers playing more than 370 million online matches in its first week of release, and leveling up over 200 million times in Advanced Warfare online multiplayer mode.

No matter how you phrase it, it seems like good news for the team at Sledgehammer. They did a good job on this year's Call of Duty game.