This past weekend, the Battlefield 1 Twitter account sent out a number of controversial Tweets under the hashtag of #justWWIthings. A couple of examples can be seen above and below.


Given the rather somber tone of most of the game's single player, a fact that has been praised in numerous reviews, it comes off as a bit tasteless to go with this sort of Twitter campaign. It took a bit of time, but the Battlefield Twitter account did eventually pull the Tweets. An apology was issued by the official Battlefield account a few hours ago.


On the flip side of the coin, people are arguing that this is a video game. A video game based on WWI that rewards winning by killing using a number of violent methods including gas, fire, bombs, and bullets.