Sorare announced on November 9, 2022 that seven-time Ballon d'Or winner Lionel Messi would invest in and promote the fantasy NFT collectible soccer game Sorare. Sorare is an NFT-based fantasy football management game that allows you to play, acquire, purchase, and sell player cards as part of a global gaming experience.

As in actual football, you may construct and manage your ideal squad and sell your finest players for profit. However, NFTs are not the only aspect of Sorare that makes it a unique player-to-earn game.

The Argentine, who plays forward for the French club Paris Saint-Germain, and in the Argentine Selection at Qatar 2022, will assist Sorare in establishing new norms for how fans may communicate with clubs and players, according to a statement released by the firm on Wednesday.

According to Sorare, they will also collaborate to create new content and fan experiences.

Sorare enables users to exchange digital player cards and manage five-person fantasy soccer teams. The cards are non-fungible tokens, or NFTs, digital collectibles with a blockchain-based record of who owns them. This, according to Sorare, offers each card "digital scarcity."

The Partnership

The Paris-based company has over 2 million users in 185 countries and collaborates with over 300 sports clubs and leagues, including La Liga and Bundesliga. Previously, it focused primarily on soccer but now covers basketball and baseball, among other sports.

Lionel Messi, an Argentina and Paris Saint-Germain soccer player, remarked, "Sports are the only thing that can motivate and thrill us all. Fans continuously seek new ways to express themselves and grow closer to their favorite players and teams.

The combination of fantasy sports and digital cards offered by Sorare allows fans a never-before-seen way to do this, regardless of where they are in the world. Sorare has great promise, and I can't wait to see what else they create in this dynamic, constantly-evolving space.”

As part of the agreement, the Argentine forward will collaborate with Sorare to develop new content and fan experiences before Qatar's 2022 FIFA World Cup. The French startup has expanded significantly since its inception in 2018.

The CEO and co-founder of Sorare, Nicolas Julia, stated, “We are pleased and honored that Lionel Messi has joined Sorare. First and foremost, we founded Sorare due to our passion for soccer.

It is a dream come true to have one of the greatest players of all time join us on the next leg of our journey. With baseball and basketball as two new sports, our community has already had a lot of fun this year.

This relationship is a significant step forward for Sorare, and we're thrilled to collaborate with Messi as we expand our community and enhance our users' experiences. We aim to become the next big thing in global sports entertainment.”

The relationship with Sorare is the most recent significant agreement between a prominent athlete and a cryptocurrency startup. Sorare has already announced that soccer superstar Kylian Mbappe and tennis icon Serena Williams will partner with the brand.

Working with the former Barcelona star will be highly beneficial, particularly if Messi can lead Argentina to the Fifa World Cup, which is the desired outcome. As the platform grows and more people use it, there will be more alterations, partnerships, and agreements with more individuals in the sports world.

Messi Is A Crypto Fan

In March, Messi inked a $20 million, three-year contract with Socios to promote the digital fan token platform and serve as its global brand ambassador.

Messi was compensated with an undetermined quantity of the club's fan tokens. This created a connection between great athletes and PSG fans throughout the globe.

Bitget, founded in 2018, is a significant cryptocurrency exchange focusing on new goods and social trading services. One-Click Copy Trade, its primary social trading offering, has more than 55,000 skilled traders and 1.1 million followers.

The best cryptocurrency exchange in the world, Bitget, revealed its partnership with Lionel Messi at the end of October.

Messi fans will have a unique opportunity to learn about Web 3.0 and the possibility of cryptocurrency trading on the Bitget exchange due to this relationship.

As the NFT revolution begins, one of the initiatives to watch is Sorare. Now that NFTs are more widely recognized, they may soon be adopted by all. Sorare is ahead of the curve in the fantasy sports industry due to its innovative use of NFTs.

It has the potential to evolve into an NBA Top Shots-style active collectible-based sports game. Sorare is an intriguing concept that has already caught the crypto world and has enormous growth potential.