The name may sound familiar.
EA Access logo

Beginning August 18, both EA Access and Origin Access will be given a new look and a new, unified name. EA plans on calling their subscription services EA Play, a name which should sound familiar to those who have tuned in to EA's own E3 coverage over the past couple of years. Those who are subscribed to Origin Access Premier will find that their service will soon be called EA Play Pro.

This seems to be just a change in name, as it retains the same benefits that you have had access to under the EA Access and Origin Access names. These include the access to EA's game libraries, early game trials, and 10% purchase discounts for being members. EA says that there will actually be even more benefits to being a subscriber that will be added in the months ahead. These include exclusive in-game challenges and monthly reward drops for members on "select titles."

EA set up a brief FAQ that answers just a few of the top questions fans might have about this new name.

Why EA Play?
EA Play puts you at the center of the experience. Moving all the benefits to a single brand is an important step in streamlining our services to ensure that being an EA Play member is the best way to play.

What Do I Get with EA Play?
As we mentioned earlier, members will be able to access exclusive in-game challenges and rewards, unlock special member-only content, play early trials of brand-new titles, get instant access to a collection of our best-loved series and top titles, and save 10% on EA digital purchases, from full games to DLC. But what do we mean by exclusive challenges, rewards, and content?

That will vary from title to title, but we’re talking things like early access challenges and rewards like Ultimate Team Packs, exclusive vanity items and cosmetics, and more. Make sure your EA Account email preferences are switched on so you’ll be the first to know what’s available with your membership on your favorite upcoming titles like Madden NFL 21, FIFA 21, and Star Wars™: Squadrons. You can also visit our game websites and the News page for updates.
They also go on to say that EA Play, the E3 focused event, also now has a new name. They will call it EA Play Live. It will still be a "showcase dedicated to sharing the latest EA news and game updates with (their) global community."