For the longest time now, those who had a Prime subscription, Twitch or Amazon, were offered the ability to view any stream on the streaming service without worry of seeing ads.

Well, that's going away.

Twitch and Amazon want more money, even if you're already giving them some for a Prime subscription. Emails went out earlier today informing all users of this upcoming change.

They also detailed the changes to Prime in a new blog post.
As we have continued to add value to Twitch Prime, we have also re-evaluated some of the existing Twitch Prime benefits. As a result, universal ad-free viewing will no longer be part of Twitch Prime for new members, starting on September 14.

Twitch Prime members with monthly subscriptions will continue to get ad-free viewing until October 15. If you already have an annual subscription, or if you upgrade to an annual subscription before September 14, you will continue with ad-free viewing until your next renewal date.

All other Twitch Prime benefits, like monthly channel subs, monthly games and loot, and chat badges are not changing.

I'm sure Jeff Bezos will see that these increased revenues from ad views will go directly to the Amazon employees that deserve it most.

Now, it is still possible to have a legit ad-free viewing experience across all channels, regardless of your channel subscriptions. Yep, Twitch Turbo is still around and for an additional fee that comes with Turbo, you can get that ad-free viewing experience back.

Do note that the annual rate for Twitch Turbo is about as much as an annual rate to Twitch/Amazon Prime ($108 vs $120). This means that you'll be paying about double for the experience that you used to get.

Twitch says that this is all being done in an effort to support creators.
Advertising is an important source of support for the creators who make Twitch possible. This change will strengthen and expand that advertising opportunity for creators so they can get more support from their viewers for doing what they love. We want Twitch to remain a place where anyone can enjoy one-of-a-kind interactive entertainment, and ads allow us to continue making Twitch the best place for creators to build communities around the things they love and make money doing it.

I can hear your eyes rolling from here.

But wait, there's more! Amazon also announced that they are ditching the 20% off discount for video game pre-orders starting on August 28. You will instead get $10 of credit and only on "select video games." It will take upwards of 35 days to be emailed about the credit. And even then, that $10 will only be valid for 60 days after activation.

Thanks Amazon!