NVIDIA GeForce RTX 1080
As you probably heard by now, if you read some previous news posts here, NVIDIA held their pre-Gamescom 2018 event today. During the event, they announced that their Turing powered lineup of graphics cards will be released starting on September 20.

They're making the jump from the 10xx line straight up to 20xx cards, beginning with the $499 (USD) RTX 2070. The GeForce RTX 2080 will go for $799. The GeForce RTX 2080 Ti will start at $1,199.

RTX? Yep. Nvidia is also re-branding from "GTX" to "RTX" to emphasize their RTX branding for real-time ray tracing technology. Here are some additional details on what games will support DirectX Raytracing (DXR) along with the Deep Learning Super-Sampling (DLSS), which is essentially yet another form of AA for games.
Broad Game Adoption of Real-Time Ray Tracing
Broad Game Adoption of DLSS