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Earlier today, Microsoft pulled the plug on the name "Beam" and unleashed "Mixer" onto the world. Their streaming service, a Twitch competitor if you will, has undergone a total rebranding today in addition to receiving some new features.Matt Salsamendi, co-founder of Mixer and the engineering lead, explained why the team decided to go with the new name.
Why the name change? This was a tough decision, and not one that we made lightly. But, it was something that we decided on as a team. We believe so much in the power of the platform and want to grow it in every major market around the world. Unfortunately, that wasn’t something we could do with the Beam name. We chose Mixer as our new name because it represents what we love most about the service….how it brings people together.
It brings people together through the core experience and “special sauce” that our fans already know and love: the ability to not just watch streams, but to also interact with streamers and play together in near real-time. In other words, Mixer is livestreaming that’s actually LIVE, compared to the 10 – 20 second latency you typically get on other platforms. What’s more, viewers can actively participate in what’s happening on screen instead of just watching from the sidelines.
It brings people together through the core experience and “special sauce” that our fans already know and love: the ability to not just watch streams, but to also interact with streamers and play together in near real-time. In other words, Mixer is livestreaming that’s actually LIVE, compared to the 10 – 20 second latency you typically get on other platforms. What’s more, viewers can actively participate in what’s happening on screen instead of just watching from the sidelines.
Today's rebranding also came alongside the addition of co-streaming. This feature allows up to four PC streamers combine their broadcasts into a split-screen view on one page. This is something that is typically only done via third parties for services like Twitch (Multitwitch.tv for example). This co-stream ability will come to Xbox One users in a few weeks.
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Also released today is a beta for Mixer Create on iOS and Android. This program will allow for self-broadcasting. The team says that they will soon add the ability to stream live gameplay from your mobile devices as well.
