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Square Enix and Eidos-Montreal announced today that they have cancelled the "Augment Your Pre-Order" program for Deus Ex: Mankind Divided. This is a good move from the companies after fans were very vocal about how stupid the entire idea was.
Initially conceived as a reward to players by allowing them to choose their own content (mirroring one of Deus Ex’s core gameplay pillars), the promotion was negatively viewed by the community. Having watched, read, and listened to feedback, Square Enix and Eidos- Montréal will modify the program to remove pre-order tiers.

“We really understand and appreciate the passion for Deus Ex that the fans have shown here,” said David Anfossi, Studio Head at Eidos-Montréal. “Know that all of us, both at Square Enix and Eidos-Montreal, share that passion for this franchise.”

A vast majority of the negative feedback received arose from the tiers, and the requirement of specific pre-order numbers to unlock them. Therefore, taking into account the feedback from fans, the pre-order tiers have been removed, and all of the associated content with the program will now be made available for free to anyone who pre-orders or purchases a Day 1 edition of Deus Ex: Mankind Divided. Additionally, the release date will no longer be changed in accordance to pre-order numbers, and everyone will gain access to the game on February 23, 2016.

Big kudos to both companies for recognizing the issue, acknowledging the complaints, and working to resolve what many perceived to be a "wrong" in the way pre-orders are handled. Deus Ex: Mankind Divided is on track for its release on February 23, 2016.