Electronic Arts and 5.11 Tactical have officially announced a new partnership for Battlefield 6. This collaboration will bring authentic 5.11-inspired tactical gear, apparel, and footwear into the game's all-out warfare experience. For players, this means new in-game cosmetics, plus real-world co-branded merchandise and sweepstakes.
The announcement comes at a bit of an awkward time, as Battlefield 6 launched over two weeks ago. I assume this means that the partnership's content will likely be tied to the upcoming launch of Battlefield 6 Season 1, which is scheduled to begin on Friday, October 28th.
For players unfamiliar with the brand, 5.11 is said to design "purpose-built apparel, footwear, and gear," popular with military, law enforcement, and public safety professionals. This partnership aims to "bring the brand's hallmark of functionality and durability into the all-out warfare experience."
While today's announcement only featured promotional artwork, the collaboration is confirmed to include several key elements that will roll out in the weeks following the release:
- In-Game Cosmetics: Players will be able to equip their soldiers with 5.11-inspired elements woven directly into the game.
- Co-Branded Merchandise: Fans can look forward to real-world apparel and gear combining the Battlefield and 5.11 branding.
- Sweepstakes: New opportunities for players and fans to win prizes will be announced soon.
Both EA and 5.11 highlighted the shared values behind the collaboration.
"Battlefield has always been about immersion and intensity, and partnering with 5.11 allows us to bring an unparalleled level of authenticity to players," said Kyle Peterson, Senior Director of Brand for Battlefield. "5.11's heritage in outfitting those who demand the most from their gear makes them the perfect partner for this next evolution of Battlefield."
Battlefield has always celebrated courage, teamwork, and the will to be ready for anything — values that lie at the heart of 5.11. This partnership brings those shared ideals together in an authentic way, connecting the real and virtual worlds through purpose and performance.
