The game that used BLM imagery came and went like a fart in the wind.
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Tom Clancy's Elite Squad will just be barely a year old when Ubisoft pulls the plug on October 4. The game, which was first announced in a trailer that used Black Lives Matter (BLM) imagery in early 2020. It came out worldwide on mobile devices on August 25, 2020.

When the game was announced, it angered a lot of people for different reasons. First off, they ticked off Splinter Cell fans by bringing back Sam Fisher, but only for this mobile strategy game. Then, it also ticked off BLM supporters by using the image of a raised fist to depict the game's villains. That's a big ol' "yikes" right there!

Ubisoft did issue an apology for their use of BLM imagery, saying that it was "insensitive and harmful."

It's all a moot point now, as Ubisoft says that they are pulling the plug on the game on October 4. They say that it was "not an easy decision."

This was not an easy decision, but after exploring multiple options with our teams, we came to the conclusion that it was no longer sustainable. We want to assure you all that we really gave it our best, especially with big updates like Season 2, and it was a truly rewarding experience to work with you, our passionate community!
According to Google Play's statistics, the game was downloaded at least a million times. So it wasn't a total failure, at least as far as installs go. As to whether or not a lot of those people are still playing now is another matter entirely.

While you re-watch the tone deaf Elite Squad intro cinematic below, just remember that no Ubisoft game is political.