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Netflix recently said that they would be getting into the world of video games. Today, the streaming company noted that their first efforts will focus on mobile gaming. Not only that, but they say that access to the games will be included with your regular Netflix subscriptions.
Here is what Netflix told investors about their gaming efforts during it 2nd quarter earnings report.
We’re also in the early stages of further expanding into games, building on our earlier efforts around interactivity (eg, Black Mirror Bandersnatch) and our Stranger Things games. We view gaming as another new content category for us, similar to our expansion into original films, animation and unscripted TV. Games will be included in members’ Netflix subscription at no additional cost similar to films and series. Initially, we’ll be primarily focused on games for mobile devices. We’re excited as ever about our movies and TV series offering and we expect a long runway of increasing investment and growth across all of our existing content categories, but since we are nearly a decade into our push into original programming, we think the time is right to learn more about how our members value games.
