The gaming industry has reached a point now where they are announcing and teasing upcoming commercials. Yes, commercials. Microsoft announced today that they will unveil a new commercial on October 22 for the Xbox One X. This will be part of their new "Feel True Power" marketing campaign.
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Microsoft went on to confirm that the Xbox One X does 4K, has a 4K Blu-ray player, three USB 3.0 ports, and is probably more powerful than most current personal computers that are used to play games at the moment. It doesn't, however, make you breakfast in the morning. Maybe next time, Microsoft.

Ironically, this teaser video only goes up to 1080p.