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The gaming industry has reached a point now where they are announcing and teasing upcoming commercials. Yes, commercials. Microsoft announced today that they will unveil a new commercial on October 22 for the Xbox One X. This will be part of their new "Feel True Power" marketing campaign.
Please join Xbox on Sunday, October 22 at 4 p.m. PT on our official Xbox YouTube channel as we kick off the campaign in the US for an exclusive preview of our global anthem “Feel True Power” TV commercial before it airs on “The Walking Dead” season premiere at 9 p.m. PT, and also during the Atlanta Falcons vs. New England Patriots NFL game on “Sunday Night Football” — kick-off is at 5:30 p.m. PT. You can get a sneak peek at the top of this post.

The global campaign is designed to appeal to all gamers, taking the audience on an emotional roller coaster to elicit emotions like awe, excitement, fear, and passion; a call for gamers to feel the emotions of gaming in a way they may never have felt before. “Feel True Power” represents that the experience isn’t just about what you see, but also what you feel.

Microsoft went on to confirm that the Xbox One X does 4K, has a 4K Blu-ray player, three USB 3.0 ports, and is probably more powerful than most current personal computers that are used to play games at the moment. It doesn't, however, make you breakfast in the morning. Maybe next time, Microsoft.

Ironically, this teaser video only goes up to 1080p.