“The margins on Madden Ultimate Team are through the roof,” said James Hardiman, an analyst with Longbow Research LLC who has a buy rating on the stock.
Ultimate Team sales could total more than $50 million and those of the game itself about $300 million, said Creutz, who also rates the stock a buy. For EA, “the opportunity is to get more dollars per unit.”
Revenue from extra content for all its games may reach a record $1 billion this year, according to the company. Madden NFL 15, along with other sports titles, will be a “major contributor,” said John Reseburg, a spokesman for EA. He declined to comment on whether sales would continue to be as strong as they’ve been: Madden NFL extra content revenue grew 350 percent in the quarter ending June 30 from a year earlier.
Ultimate Team sales could total more than $50 million and those of the game itself about $300 million, said Creutz, who also rates the stock a buy. For EA, “the opportunity is to get more dollars per unit.”
Revenue from extra content for all its games may reach a record $1 billion this year, according to the company. Madden NFL 15, along with other sports titles, will be a “major contributor,” said John Reseburg, a spokesman for EA. He declined to comment on whether sales would continue to be as strong as they’ve been: Madden NFL extra content revenue grew 350 percent in the quarter ending June 30 from a year earlier.
Keep in mind that the $1 billion figure is for all games in the EA lineup. This includes all sports titles, the Battlefield franchise, The Sims, and countless other titles.
(via Bloomberg)
However, with that said, even people who had Madden 25 are saying that the improvements made throughout Madden 15 are worth it and it's one of the biggest year over year improvements made to the game in ages. I can't vouch for those claims though since I never touched 25.
It sounds like 15 is the big update and next year will be "minor" ones again.